What is Design?

Design is the process of creating the user experience and specifying the needed functionality and specifications for a product. More often than not the user experience is about the looks, but can also include ease of use, safety, handiness, sturdiness etc. The product itself may be an automobile, a mobile phone, a garment, a piece of jewelry or even packaging for a product. A typical course in design focuses on helping the student understand the elements and methods of design and develop the needed values, perspectives, sensorial skills and aesthetic sensitivity. Exposure is also provided to sciences and liberal arts to help students understand the relationship of design with human senses and emotions, culture, environment and ecology. Based on these foundations, the students then study topics from one or more areas of design.

How to Pursue the Course?

Students looking forward to pursue a career in design need to do a Bachelor of Design (B.Des. or B. Design) which is a 4 year undergraduate program. Admission to this program is based on an entrance examination. In addition students are expected to come for an interview along with a portfolio of their artistic works which are also evaluated. So the aspirant must possess basic artistic talent Which they need to communicate effectively as well. Though some B.Des courses offer specialization, students can take up a specialization as well with a post graduate degree such as M.Des or M.Design. Some of the specializations awarded in design schools are product and industrial design, textile design, ceramic design, interior design, furniture design, graphic design, jewelry design, communication design, etc.

Top Colleges

Some of the top colleges of India offering design courses are NID (National Institute of Design) at Ahmedabad, Vijaywada and Kurukshetra, Indian Institutes of Technology Bombay and Guwahati, Indian Institute of Information Technology, Design and Manufacturing, Jabalpur, Srishti School of Art, Design and Technology, Bengaluru, MAEER MIT Institute of Design, Pune, Symbiosis Institute of Design, Pune, Apeejay Institute of Design, New Delhi, among others.

Career Prospects

The tremendous growth in the Indian economy has led to an increased demand for new products and solutions. Consumers today are looking forward to products that are aesthetically creative, easy to use and are effective and efficient in meeting their needs. This has created the demand for more and more designers, with new ideas and solutions that meet the expectations of these globally aware customers. This is applicable for all domains of design. There are increasing number of opportunities across various sectors- textiles, automobiles, consumer electronics to name a few.


The growing demand of designers in every field has made design it a very lucrative career. For beginners, the starting salary can be around Rs. 10,000 p.m. For experienced professionals, the monthly salary may range between Rs. 30,000 to Rs 75,000 p.m. Design graduates from the top schools such as National Institute of Design can earn between Rs. 50,000 to Rs. 85,000 per month.